The Lamentations of Lowry – Chapter 11: As Seen on In Rare Form
So: Sham or wow? A roommate spilled a can of Coke on a rug, so the Shamwow testing began sooner than we’d anticipated. In the ad, pitchman Vince cleans up the exact spill we had on our hands, so we knew just what to do: Begin by letting the Shamwow soak with its own absorbent strength, then start punching and pounding that rag into the rug, wringing and repeating.
While the Shamwow’s initial desiccant powers failed to impress, a couple of rounds of pummeling took up not only the soda spillage but also the color of the cola. To those familiar with the ad, this should come as no surprise. As Vince says, “Lookitdis. Put on the spill, turn it over. Without even putting any pressure, 50 percent of the cola, right there. You follow me,camera guy? The other 50 percent, the color starts to come up. No other towel’s gonna do that.”
Now, we’ll leave it up toSlate’s analyst to comment on the camera guy confrontation, but Vince has a point: Most other towels won’t do that. The Shamwow really does work quite well when wet. Days after the soda spill, we over-watered a plant on a hardwood floor. (Where was our Aqua Globe?) The Shamwow bailed us out, repeatedly wringing dry, thirsty for more. As well as it did, though, the final wipe had to happen with a paper towel.